Similac

Similac (for "similar to lactation") is a brand of infant formula that was developed by Alfred Bosworth of Tufts University and marketed by Abbott Laboratories. It was first released in the late 1920s, and then reformulated and concentrated in 1951. Today, Similac is sold in 96 countries worldwide.

Video Similac

History

• 1903 - Harry C. Moores and Stanley M. Ross launch the Moores & Ross Milk Company which specialized on bottling milk for home delivery.
• 1925 - Alfred Bosworth creates an infant formula called "Franklin Infant Food", later renamed to Similac.
• 1928 - Company renames itself to "M &R Diatetic Laboratories", sells off its regular milk operations to Borden and focuses on infant milk.
• 1950 - Company introduces "Similac Concentrated Liquid" in the USA, a non-powder infant formula.
• 1959 - Company launches "Similac with Iron", an iron-fortified infant formula.
• 1961 - Similac opens a new plant in The Netherlands, its first factory outside of the US
• 1962 - Similac begins offering "Similac PM 60/40", for babies with specific medical conditions.
• 1964 - Company merges with Abbott Laboratories
• 1966 - Similac introduces "Isomil", a soy-based formula.
• 1970 - Similac arrives in Israel
• 1994 - Similac launches "NeoCare", a formula tailored to premature babies. Later renamed to "Similac NeoSure".
• 1999 - Similac creates "Similac with Iron Ready to Feed" formula bottle.
• 2000 - Similac starts offering "Human Milk Fortifier".
• 2002 - Similac introduces "Similac Advance with Iron", an infant formula with DHA and ARA.
• 2006 - Similac launches "Similac Organic", a certified USDA organic infant formula.
• 2011 - Simiilac launches "Similac Advance Plus", "Similac LeMehadrin" and "Similac Gentle" (lactose-free formula).
• 2013
  • Similac begins offering "Similac Human Milk Fortifier Concentrated Liquid" for preterm babies in NICUs.
  • Similac launches a formula designed for breastfeeding moms who choose to supplement.
  • Similac launches "The Baby Journal" app, Diaper Decoder and Ecodu developmental kits
• 2014 - Similac promotes "Similac Breastfeeding Supplement" for nursing mothers
• 2015
  • Similac brings forward "Similac Advance NON-GMO", a formula with ingredients not genetically engineered.
  • Similac delivers a "big hit" commercial, whereby Hilary and Haylie Duff teamed up with Similac "to help raise awareness against mom-on-mom bullying"
• 2016
  • Similac introduces "Go & Grow by Similac Food Mix-Ins", a supplement designed to mix into the food of toddlers.
  • Similac begins offering "Pure Bliss by Similac", a formula starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics
  • Similac launches "Similac Pro-Advance" and "Similac Pro-Sensitive", formulas containing 2'-FL Human Milk Oligosaccharide

Maps Similac

Product Lineup

Premature

Newborn & Infants

Toddlers

For Mothers

Ingredients

Each formula contains various ingredients but most have OptiGRO, a mixture containing

• DHA
• Lutein
• Vitamin E
• Nucleotides
• Antioxidants
• Prebiotics

References

External links

• Official website
  • Pure Bliss by Similac
• Abbott Properties
  • Similac Brands
  • Section on Abbott Store