Bartle Bogle Hegarty (BBH) is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.
Video Bartle Bogle Hegarty
History
BBH opened for business on 29 March 1982 in Soho, London.
The agency's first ad was for Levi's and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, "when the world zigs, zag". The Levi's black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful.
Over the next 28 years, BBH went on to produce many award-winning films for Levi's. "Launderette" starred Nick Kamen and was set to a soundtrack of Marvin Gaye's 'I heard it through the Grapevine', confirming Levi's place in history as one of the most talked about advertisers ever as they sold over 2 million boxer shorts in one year. In 1991, BBH cast an unknown American actor in the Levi's commercial titled "Camera." His name was Brad Pitt. Other classic work includes "Drugstore", "Creek", "Flatbeat" featuring Flat Eric - a small yellow puppet, "Clayman" and "Odyssey" which was directed by Jonathan Glazer. The 28-year relationship resulted in a total of seven number one singles in Europe.
Beyond Levi's, the company has also been responsible for creating iconic long-running campaigns for other global brands, such as "Vorsprung durch Technik" for Audi which Sir John Hegarty coined in 1984, "The Lynx Effect" for Unilever which propelled the male body spray into the number one spot globally and "Keep Walking" for Johnnie Walker which bought the brand sales up from 13% of the global market when the campaign broke in 2000, to over 20% at the end of 2013 according to IWSR.
In 1997, Leo Burnett Worldwide purchased a 49 percent share in BBH; that share was then held by the Publicis advertising group. In July 2012, a final 51% share in BBH previously attributed to the agency's co-founders was bought out by part-owners Publicis.
Today, BBH continues to work with global brands including Audi, PlayStation, Google and Absolut.
BBH has worked for global brands including Audi, PlayStation, Levi Straus, British Airways, Johnnie Walker, and AXE.
In 2006 the agency launched ZAG, a branding and venturing division. It has since gone on to expand its capabilities to 8 specialisms, including Sport Marketing, Social, Direct Marketing and Retail.
Maps Bartle Bogle Hegarty
Awards
BBH has won the Queen's Award for Export twice.
Sir John Hegarty was knighted in the Queen's Birthday Honours list in 2007 and Nigel Bogle was knighted in 2013.
BBH has been Agency of the Year twice at the Cannes Lions International Advertising Festival, first awarded in 1993, and BBH founder Sir John Hegarty also won the first "Lion of St Mark" award.
BBH London was Campaign magazine's UK Agency of the Year in 1986, 1993, 2003, 2004, 2005, 2011 and 2012. and Creativity's "Innovators of the year" in 2014.
BBH also became Effectiveness Agency Of The Year for 2008 at both the IPA and APG awards, the first agency to achieve this feat.
BBH was awarded the British Academy Film Award for Home in 2017.
BBH Singapore was awarded Ad Age's 2018 'International Agency of the Year'.
References
Further reading
- Hegarty, John, "Hegarty on Advertising: Turning Intelligence Into Magic". Thames & Hudson; 13 June 2011 ISBN 978-0-500-51556-3.
External links
- BBH Website
- Temporal Software official site
Source of article : Wikipedia
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